# Telaruma Strategy > Generate campaign strategies from brand context and save them for your team. Open **Production → Telaruma Strategy**, choose a brand, and select **New strategy**. Use **What goes here?** to see what to enter in each field and review examples. If a required detail is missing, the form shows a message below the relevant field. In the content journey mix, adjust consideration and conversion; discovery is calculated automatically so the percentages total 100%. The funnel mix message appears only if that total is not met. Then save the draft to create the plan; see the Telaruma Strategy guide for full instructions.